Classical Liberal, New MediaPosted: January 7, 2013
Last semester I had the good fortune to take a class on Digital Rhetoric and New Media. It was a fascinating class, and it offered me the opportunity to be exposed to a wide variety of new concepts, particularly among them the idea of media specific analysis. To some degree most of us have had some exposure to this, as we don’t analyze movies quite the same way we do books, but we went into it in much greater depth and detail in the class, as well as trying our hands at doing digital art projects.
Coming out of that class, one of the concepts I was introduced to was the idea of “twitter novels” or “twitter stories”. The idea is somewhat flexible (as social media seems to be), but one version of it is taking an existing work and adapting it for Twitter. I was inspired by the idea and decided to try my hand at it. I selected as my source the essay “I, Pencil” by Leonard E. Read, working off the 50th anniversary edition published by the Foundation for Economic Education.
The experience was interesting, to say the least. First I went through the entire essay, trying to break it down into individual tweet-size pieces. This wasn’t as simple as just writing it out 140 characters at a time, because I wanted to accomplish several things with each tweet: I wanted them to seem “real”, I wanted them to be interesting in themselves, and I wanted them to be re-tweetable. Part of making them seem “real” was adjusting the voice of the essay, which is very formal, and making it less so. While I didn’t succeed everywhere, I do think I managed to make it more casual overall. One of the things I discovered in this process is that I am not very comfortable with Twitter; it was only just before I moved into the launch phase that I realized I hadn’t really made use of hash tags, and I had to go back through and find places they naturally fit. I did manage to incorporate bits and pieces of the web here and there, so I feel pretty good about that.
Actually scheduling the project was more of a challenge. Considering the work totaled over 100 tweets, I obviously wasn’t going to be sending them all manually. I had originally planned to send them in half-hour increments (give or take), and after talking with a coworker who is more versed in the use of social media than I am I decided to use Tweetdeck. Now, unless I am missing something, Tweetdeck could be a lot more user-friendly. My original schedule would have stretched out for at least a week (I only intend to have tweets go out between 10 am and 4 pm so I can monitor them for issues), and I had to adjust the schedule. Even being able to keep track of what I had already scheduled was a hassle, as Tweetdeck kept shuffling my pre-scheduled tweets out of chronological order, which does not fill me with confidence. When I tried to reschedule some, it looked like the program has just duplicated rather than rescheduling the tweets. Finally I tried to clear them all out, and upon refreshing things looked fine. Then I deleted that whole column, set it up again, and a whole set of tweets showed up again!
Once I finally got past those difficulties, I started over. I put all my tweets in a spreadsheet and set up a schedule there. I then copied them over and scheduled them rigorously according to the timetable I had established. At the time of writing this they sit queued up, waiting to launch. Over the next few days I’ll see how well the process turned out.
For those who are interested in trying a project like this, here is my advice:
1. Write your tweets in advance. This will give you time to think about what you want to say, make adjustments as needed, and have a cohesive story to present. Don’t think of Twitter (or any other social media platform) as your creative medium; it is your presentation medium. George Lucas doesn’t write the script as he’s filming, neither should you.
2. Think about the medium you are using. What makes it distinctive and unique? Why are you using this medium to tell your story instead of another? In particular familiarize yourself with the conventions of the medium. That’s not to say you can’t break convention (many artists have done so quite successfully), but do it deliberately.
3. Plan, plan, plan. It’s not just the writing, it’s all the tools you will use. If I was more familiar with the ins and outs of Tweetdeck, Bit.ly, and Twitter in general, I would have had an easier time, but just knowing Word and Excel and having a good vision for the shape of the project (I spent weeks working it out in my head) saved me when I hit roadblocks.
4. Have fun with it! In the end this is still an experimental medium, which means there are few if any rules, and this is the chance to do something truly new and innovative.
If you’d like to see my experiment in Twitter writing, it runs this week starting Jan. 7, 10 AM EST at @IPencil2013. If you have your own digital works, please share them in the comments below!