Escape from ModernityPosted: October 28, 2013
Recently I was listening to the radio (okay, I was in the car and I happened to have the radio on) and I heard an interview with director Randy Moore about his new satire Escape from Tomorrow. It was the first I had heard of the film, which is not terribly surprising since I’ve never really been a film festival kind of guy, but I think I may end up seeing this one. It’s not that I have anything personal against the Big Mouse, it’s just that I think he made an important point in this article:
“Branding is so much a part of our culture, and it’s everywhere. And (Disney) is everywhere. They’re so ubiquitous, you can’t get away from them even if you tried… To not be able to comment or critique or parody that (ubiquity), I just think it’s morally unacceptable.”
However, in the interview I heard he also made another point that, while I think it’s important, makes me feel he missed the mark somewhat by targeting Disney specifically. He said (and I can’t seem to find the interview online, so forgive me for paraphrasing) that the theme of the film is that you can’t be happy all the time. I think that’s an excellent point, especially in an age and culture where we have lost sight of the idea of contentment and we are constantly being sold happiness in its stead. I believe Dennis Leary put it best in his stand-up routine No Cure for Cancer:
“Happiness comes in small doses folks. It’s a cigarette butt, or a chocolate chip cookie or a five second orgasm. You come, you smoke the butt, you eat the cookie, you go to sleep, wake up and go back to fucking work the next morning, THAT’S IT! End of fucking list!”
So yeah. While there’s something to be said for taking a few shots at (as Moore describes them) a “ubiquitous” company that specializes in selling happiness, I think there’s something he loses sight of: Disney is only selling what we’re buying. Yes, Disney Theme Parks™ are the Happiest Place On Earth™ (made so, I have been told by a former employee, by sucking all the happiness out of their employees, powdering it, and then sprinkling it over the park; that’s your “fairy dust”), but they don’t force anyone to go there and then whistle Zippy-Doo-Da out of their assholes a-la Clark Griswald. I think there may be more to be found in making a movie that critically examines a culture fixated on perpetual bliss, rather than the companies that strive to provide it.
Which is not to say those companies deserve to be completely let off the hook; they are a part of the culture, they help make and drive that culture, and they deserve a certain amount of grilling in the space of exploring that culture. But to single out one company for catering to the desires of people to have happiness is akin to blaming one company for Americans being obese.