If I Knew You Were Coming I Might Have Baked You a Cake

A lot of folks are upset about the outcome of the Masterpiece Bakery case, on both sides. Considering my feeling on the case was “a plague on both your houses”, I’m actually quite content with it. (You may now all commence throwing rotten vegetables and fruit.) Yes, I hated all parties involved. Why you may ask? Because this was a case where there could be no winners since they were all losers.

The couple involved threw a fit because they were denied a specific kind of cake (not any service at all, just that one kind of cake). Rather than just go somewhere else and write a nasty review on Yelp, they quite literally made a Federal case about it. Meanwhile, the baker involved decided that his personal beliefs prevented him from crafting a cake and pretending it was for Adam and Eve instead of Adam and Steve. Look, I have had to do a lot of things I object to at jobs in the past, and likely will have to in the future, so I have zero sympathy for him. Instead of shutting up and taking their money, he quite literally made a Federal case about it.

Cases like these tend to push me back toward my libertarian roots. My preferred method of resolving such things is to say “vote with your feet”, or better yet, “vote with your wallet.” Some jerk won’t provide you with the service you want? Find someone who will, and let everyone know why you won’t be patronizing his business anymore. Don’t be crude, but spell out exactly what happened in no uncertain terms. If the community backs you, they’ll avoid his business like the plague, and pretty soon he won’t have a business anymore. Customers making what you consider to be unreasonable demands? Either you’re right and the community will back you, or you’ll be appealing to a smaller and smaller niche market… assuming there’s a large enough niche to support you.

You will notice this doesn’t create immediate, clear and simple “Gotcha!” victories for either side. And that’s kind of the point.

Call it “developing community standards”. Call it “winning hearts and minds”. Hell, call it “the tide of history” if you want. The idea is that people make their own choices individually, as individuals, and the sum total of those choices show us what we value as a community. Not “who can shout the loudest”, “who has the most followers on Twitter”, or “who’s the most photogenic teenager on the news this week”. It also doesn’t involve who can win the largest segment of a quickly shrinking electorate so they can appoint the right judges to swing the case their way.

It may not result in moments of immediate gratification, but those moments of immediate gratification tend to be overshadowed by the decades of blowback they generate. The decades of gradual progress that come from individual choices tend to be slower but not nearly as messy or painful in the long run.