In a recent campaign ad for governor of the state of Georgia, Secretary of State Brian Kemp loads a shotgun and points it at a young man who (in the ad) is “interested in one of my daughters”. He then proceeds to grill “Jake” on why Mr. Kemp is running for governor and what qualities are essential in a young man who will be dating one of his daughters. Naturally, those would be “respect and a healthy appreciation for the Second Amendment, sir.”
Where do I begin?
As someone who has often stated my support for the Second Amendment and the personal right to own firearms, as well as a satirist in my own right, the casual reader might expect me to fully support this ad. After all it’s just in good sport, right? A little poking fun, ribbing the liberals, maybe the casual allusion to the classic “Southern dad with a shotgun” motif? There’s at least a few things wrong with that.
The first thing is that it’s not “just in good sport”. There are a two rules in comedy that are getting violated here. The first, and one that is getting a lot of play these days, is that you punch up, not down. Who exactly is Mr. Kemp punching up at? Gun control advocates? Liberals? Jake? It’s not clear, but like many other politicians these days, he is in a position of power already, and he is using that position to take cheap shots (pun intended) at those who oppose him.
The second rule in comedy that is being violated is that the secret to good comedy is timing. As the editors of The Onion once pointed out, the closer a joke is to the tragedy it’s making fun of, the funnier it needs to be. If you’re going to riff on a tragedy the day after it happened, that better be the funniest joke I ever heard. Given the proximity to the Parkland shooting (along with any number of other teen shootings in America, which may not have gotten the same level of publicity but are just as heartfelt to the victims), I just don’t think this one makes the cut.
The second problem I have with this commercial is that it’s not about liberals versus conservatives, it’s about responsible gun use versus careless or outright unlawful gun use. The first rule of gun safety, always, is to treat every weapon as if it is live, loaded, and ready to fire. A logical extension of this rule that all responsible gun users follow is “don’t point a weapon at anything or anyone you don’t intend to shoot”. I don’t know if it’s because he’s trying to intimidate Jake into voting for him, scare him away from his daughters, or he just doesn’t like his actors, but none of those is a sufficient reason to point a gun at someone. Well okay, maybe because he’s an actor. (See? That’s comedy.)
Finally, the trope of the “Southern dad with a shotgun” is tired, played out, and insulting. Speaking as someone who has both been “threatened” by a father with a shotgun on multiple occasions as a teenager, as well as someone who has actually once been held at gunpoint for real, I can say with authority this shit needs to stop. You are sending one of two messages: either you are a homicidal lunatic who doesn’t understand how to participate in civilized society; or you prefer to use threats, bullying, and intimidation and don’t understand how to participate in civilized society. Neither is something that we should be modeling in the media as something to aspire toward, and certainly not something we should look for in our elected officials.